I found Brett through an article about the collaboration between mental health and behavior analysis — how both disciplines can come together to serve individuals. I reached out personally, and he was immediately willing to get on a call and walk me through ideas on starting a business and making the leap from employee to entrepreneur. We talked through how I could build a service that adds real value to the community, and he was honest that entrepreneurship is a continual grind. Being able to talk with someone who has actually built something — a successful team, a culture that bought into a mission — was incredibly helpful. I took the risk. I’ve never looked back. Thanks to Brett’s guidance, Crimson is where it is today.